Demo Finland
"International cooperation for democracy between political parties - Demo Finland is a cooperation organisation of all parliamentary parties. It works to promote democracy by strengthening the political participation of women, young people and people with disabilities in particular, and by supporting dialogue between the parties."
Campaign in partnership with Korner Communications
Design and implementation of Demo Finland's campaign materials for the International Day of Democracy on 15 September. The project included the design of digital content and print materials. Instagram posts in the regular feed and video stories, Facebook post, website header image, flyer and sticker.
Idea no.1
The visual identity of the campaign is made up of modular elements that can be combined to create an interesting and unique look.






After the first option, we went back and went through the moodboard together to give the client visual examples of what they wanted. We chose shapes that spoke to the customer, and I went on to work on new campaign images.
I particularly liked this execution - with different colour combinations it could be either really playful or more conservative. I picked up a ball from the Demo Finland logo and used it to design different elements that were really fun to make and vary.
Idea no.2
The visual look of the campaign consists of circular striped elements, creating a warm, soft and approachable look
Idea no.3
The campaign's visual identity is made up of angular and sharp elements, creating a confident, leading and forward-looking image
Demo Finland particularly liked no. 2's proposal, from which I adapted the final outputs according to their wishes and all the necessary file formats for publications and printed products.
Summary
I learned how important it is not only to get the customer to express their wishes, but also to choose visual elements that speak to them, so that we all speak the same language. I would say this was a challenge for the project, but a very small one - one 15 min meeting.
The project was completed on time and the cooperation with Korner and Demo Finland went smoothly. Everyone was very happy with the end result and the project was a very positive and rewarding experience for me.