Bakerika Refresh
About:
Personal project where I designed a rebranding for a small cafe & bakery called Bakerika’s. It’s owned by Erika Poussa who started her catering business called Bakerika in 2014. She founded Bakerika’s in the beginning of 2022. This cute baby blue cafe is lokated in Helsinki, Punavuori.
The inspiration and motivation for this project came from my personal admiration for her and her businesses. I have followed her jorney through instagram and tiktok since 2020 when she started getting more recognition from her home deliveries of cute little cupcakes and macarons. I was inspired by her personal brand, the brand for Bakerika and her entrepreneurship.
End result:
The rebranding includes refresh of her websites home page, color palette & textures, typeface guide, cloud logo, Bakerika logo refresh, Bakerika’s logo, menu refresh, drinks menu design, business card refresh, wolt menu poster & Product mockups.
My role:
Creative Designer
Scope of work:
Creative Consept Design
Art Direction
Brand design
